About Amaiò Swim
Launched in May 2016, AMAIÒ Official is a luxury label that reflects a sense of iconic sophistication and elegance, focusing on high quality materials and the perfect fit.
Produced and manufactured in Los Angeles, AMAIÒ is composed of fine fabrics sourced from Germany, Italy and France. The 2016 debut collection features classic silhouettes that embrace the natural curvature of the female form, while solid earth tones and timeless shades make up the luxurious color palette.
The collection is a stylized balance of high fashion and global luxury, which embody the core aesthetic of AMAIÒ. Founder and Designer, Samantha Khoury draws upon her training in the Fine Arts, passion for haute couture, and multicultural heritage to create her avant-garde design inspiration and creative direction.
As an important part of the brand mission, Samantha’s personal belief and passion around social responsibility led her to dedicate part of AMAIÒ’s proceeds to supporting the knowledge and education of select humanitarian programs. The Thirst Project is part of many hopeful partnerships, where global commerce helps provide local communities access to clean drinking water and raise awareness about our world’s most valuable resource.
Designer and founder, Samantha Khoury, calls upon her upbringing as inspiration. She identifies as American and Lebanese in heritage, yet was raised between Paris, Boston and the West Coast. Samantha’s culturally rich background has allowed her the opportunity to travel extensively to exotic locales, exposing her to a constant array of cities, languages and lifestyles. This exposure, paired with her fascination for fashion and art, laid the foundation for her career in design.
Holding a degree in Studio Fine Arts & Literature alongside a comprehensive education in Fashion Design, Samantha attributes her greatest muse to the traditional craftsmanship of haute couture and the Parisian sensibility of quality over quantity. Having spent some of the most formidable years of her childhood and early adult life in Paris, Samantha’s exposure to the intricate process and design aesthetic of the major Parisian Fashion houses led to her own vision of translating those same philosophies over to resort wear. From the sketching process, to sourcing some of the finest Italian fabrics, to the actual creation of the garment, Samantha saw resort wear as the perfect canvas to combine and explore her two greatest passions, bringing an artistic, fashion-forward concept to the active life-style of swim and après swim.