The Benefits of Boutique Clothing vs. Mass-Produced Clothing
First of all, what exactly is the telling difference between boutique clothing and mass-produced clothing? To begin with, the word “boutique” is actually French for “shop”. It’s defined as a small store that sells clothes, fabrics, accessories, jewelry, and other items that target a specific market segment.
A boutique is also more often than not a passion project outlet that has become a means of income for the owner. On the other hand, mass-produced clothing is born out of the entrepreneurial mind of the owner. Boutiques have a more limited selection of products than mass-produced clothing lines, therefore, needing less capital. Since mass-produced clothing lines have more money invested in them, they also usually have more floor space to showcase their wide range of items.
Because of this, there are 3 distinct advantages that boutique shops have over mass-produced clothing lines: