AMAIÒ Official - Designer Bio
American-Swedish designer Samantha Khoury calls upon her heritage and upbringing for inspiration, having been raised between Paris, Boston, California, and Beirut. Her culturally rich background and strong family roots exposed her to a multitude of different cities, languages, exotic locales, and lifestyles.Samantha attributes her greatest muse to the craftsmanship of Haute Couture and the Parisian sensibility of quality. Her early childhood exposure to Parisian hand tailoring, artisanal techniques, and visits to the couture houses as a teen have become the bedrock philosophies of AMAIÒ. Her fascination with the classic European aesthetic of the Old World, heavily influenced by her grandmother, played a significant role in shaping her own style, education, and creative endeavors as she set forth to establish herself and career in the arts.
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