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Trend Report: MOODY FLORALS

Moody florals? I mean… who isn’t in the mood for florals?! Florals are usually known to bring out a bright and summery glow, which is exactly why we wanted to reinvent that stereotype for our most recent collection. Amaiò tried a new approach to turn the florals on its head, making it wearable year-round - yes, even in the Winter! This new design trend is timeless. With its deep shades of purple and black with added touches of baby pink, the florals are stylish in their moody way!

HISTORY LESSON:

Even though this trend feels new, it’s far from it as this unique style dates back to ancient times. The Egyptians, as well as many other groups in the ancient and middle age, used flowers for both design and decor, as they were delicately placed in intricate and ornate vases for almost every event around town. Roses, larkspur, and irises were most commonly used in the Egyptian culture because of the dark and mysterious shades they embody. The tradition of dark florals was then used gradually over past generations. It seems as if the concept of these florals was temporarily pushed under the rug, but the trend is back and better than ever - as here we are in 2020 using this brilliant concept in our very own couture design!

HOW TO STYLE:

Amaiò incorporates two different ‘moody floral’ textiles into our designs - both moody, but both very different. Our Garden Rose print is the true elegant representation of the ‘dark’ mood. As a collage of purple roses drowns in a dark background for contrast, it provides the perfect floral look to be worn year-round and paired with almost any ready to wear pieces in your already established wardrobe! As shown in the main picture on top, one of our #WomenOfAmaiò purposely used our Gigi Cardigan as a top, paired with a simple black lace skirt. Want a more dramatic and daring look? Pair it with our matching Fleur Top to add under the cardigan. You can create your own 'moody' look with the help of our style guide!  

HOW TO STYLE:

If you want a more feminine choice of ‘moody florals’, the Cherry Blossom print will speak to you on a new level! Used on a night out in the town, this style guide pairs our classy Bella Top with a silk blush pink midi skirt, topped off with some heels, a cocktail ring for a drink with the girls. To add some spice use your favorite clutch or any other added accessories to make this look unique to your style. If you want more coverage but LOVE the look of the Bella Top, our Penelope Maillot offers the same look but instead with full coverage!

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